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A Port Hope company cleaned up at CertClean’s 6th annual Clean Beauty Awards by taking home the top prize for their detoxifying and deodorizing shampoo.
K. Dee Howard, the president and co-founder of Sootsoap Supply Co. Ltd., said word is spreading fast about the local company.
“Being recognized as a clean line of personal products is critically important for us and for consumers who care deeply about the products they use,” she said. “Our commitment to eliminating all harmful ingredients goes back to our origins — firefighters need powerful cleansers, but don’t want to worry about adding more harmful chemicals into the mix.”
She said the company is pleased to provide that same benefit to anyone looking for a deeper, more natural clean.
The Clean Beauty Awards are a global awards program that recognizes superior beauty and personal care products formulated without the use of harmful chemicals by trailblazers in the clean beauty market.
More than 450 bestselling, clean beauty products were nominated for this year’s awards and were judged by an international panel of 146 beauty specialists.
The top three winners were chosen in each product category.
The detoxifying and deodorizing shampoo created by the Port Hope company “harnesses the power of binchotan white charcoal and other all natural ingredients to draw out harmful impurities from the hair and scalp, to deep clean and remove unwanted odours, naturally,” a release from the company read.
“Sootsoap shampoo is uniquely black in colour, but lathers white, with a subtle scent of fresh aloe and citrus spice,” the company added, noting that the shampoo is safe for sensitive skin and is healing on psoriasis, eczema and dandruff. “It is a super strength detoxifier and deodorizer, removing toxins, pollutants and tough odours from your hair and scalp, while protecting and encouraging healthy growth.”
“Our products were initially developed to help protect our firefighters from cancer-causing toxin exposure and we have now released our premium hand sanitizer,” she said at the time. “The hand sanitizer is kind of exploding a little bit. It’s getting a lot of attention and is being sold at some retailers in town, which is great to see.”
When the pandemic began, Howard said Sootsoap received Health Canada approval for their pharmaceutical-grade hand sanitizer.
“We were hearing our customers’ frustrations with the availability of approved, high-quality, well-priced hand sanitizer and knew we could help,” she said.
Visit cleanbeautyawards.com for more information on the winners.
Port Hope's Sootsoap Supply Co. shampoo wins first place at 2021 Clean Beauty Awards - ThePeterboroughExaminer.com
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